Have you seen Denver Zoo's new app? You can use an interactive map while you're at the zoo, and get details about the animals you're viewing.
The app is pulling information directly from the zoo's Tracks database, through our API. So, they don't have to enter and update all of those details - like the animal's age, weight, and birthday - by hand!
Check out some other examples of how Tracks clients are using our API for guest engagement: