Here's a look at the Tracks Guest Engagement API in action at National Aquarium in Baltimore. The aquarium routes animal information in Tracks for use in informative digital displays for guests.

The Tracks API is supporting both guest-facing and behind-the-scenes applications, including fundraising campaigns, daily prescription schedules, up-to-date exhibit signage for both guests and volunteers and probably some additional very cool uses that we don’t even know about.

If this list sparks some ideas on how data already in your aquarium/zoo database can work harder to inform/update/educate/inspire send a note to the support team at Tracks.